Studio
A studio that builds websites and makes the offer only once the numbers say the site returns more than it costs.
DXpro_ builds websites for companies and for individuals, from one person with a craft to a manufacturer with a national network, in the United States and in Russia. Both markets, on purpose: they need the same thing and are reached in completely different ways, and the machinery for that is ours.
The unusual part is the front of the process. We do not wait for a brief. We first work out how much demand there is for what you do, where that demand goes today, and how much of it never reaches you. If a site would not return more than it costs, we do not write at all. That is why the first thing most clients see from us is not a proposal but a working link to a page that already exists.
The work is engineering as much as design. The page a client receives is produced by the same renderer that produces the concept library, and that renderer measures its own output — contrast, mobile layout, load — instead of trusting that it came out right.
Principles
Show, then ask
A built page is a stronger argument than any description of one, and it costs the client nothing to look.
Say the number or say nothing
Every figure we put in front of a client carries what measured it and when. A number without a source is a decoration.
Refusals must be loud
When something cannot be done, the software says so and stops. Silence that looks like success is the failure this studio spends the most effort preventing.
One dominant per screen
A headline, an image, or a number, never all three competing. Attention is the budget the client is actually spending.
How we write
Copy is half the job, and it is the half most agencies hand straight back with “send us your materials”. Not here.
First comes the thing they came for
“Welcome to our website” occupies the most expensive space on the page and says nothing. What belongs there is what the person was looking for, in the words they looked for it with.
A verb, not a noun phrase
“We provide delivery services” is “we deliver”, at three times the length. Longer does not read as more serious; longer reads as fewer people reaching the end of the sentence.
A number, or silence
“Extensive experience” and “affordable prices” are the absence of an answer, formatted as an answer. Either the date and the figure, or an honest “quoted at the measure”.
Both versions written, neither translated
The Russian and English halves are written separately and checked separately. Machine translation of a sales page produces sentences that are grammatical and wrong — and the only person who notices is a native speaker, which is exactly who you are selling to.